Category: General Management
-
Case Studies – Pricing Model
The below case studies is about the change in consumers thought process when alternatives are given which make them think irrationally Case study 1 – Economist Subscription An ad for an Economist subscription gave 3 options 1. Print only for $59 2. Web subscription only access for $125 3. …
-
Management lesson – Share critical information with stakeholder
A man is getting into the shower just as his wife is finishing up her shower when the doorbell rings. After a few seconds of arguing over which one should go and answer the doorbell, the wife gives up, quickly wraps herself up in a towel and runs downstairs. When she opens the door, there…
-
Lateral Thinking – General Motors (Pontiac Division) and Vanilla Ice Cream
A complaint was received by the Pontiac Division of General Motors ‘This is the second time I have written to you, and I don’t blame you for not answering me, because I sounded crazy, but it is a fact that we have a tradition in our family of Ice-Cream for dessert after dinner each night,…